Staying ahead of the game in SEO is no easy feat. In a world where Google algorithm updates roll out regularly, changes in search landscape happen overnight, and competition heats up over desirable keyword rankings—keeping track of it all can feel like an impossibility. But you don’t have to lose hope yet! It is still possible to make sure your website scores top marks on SERPs by 2023 with the implementation of technical SEO strategies today. This blog post from one of the best SEO Company walks through 8 technical SEO strategies that business owners and digital marketers should consider adding right away for skyrocketing rankings in two years’ time! Keep reading to get those juicy top spots come 2023.
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1. Optimize Your Site’s Crawlability
To ensure that search engine bots are able to crawl your website effectively and uncover all of its content, you must first optimize the site’s crawlability. This means making sure all links on the page are valid and working, no broken pages exist, internal links are present with appropriate anchor texts, navigation structure is logical, etc. To make things simpler, use tools like Screaming Frog or DeepCrawl to check for any errors in the design or development of the website. According to technical SEO experts, once errors have been fixed, submit a new sitemap through Google Search Console so that it can begin indexing information from your website more quickly.
2. Utilize Structured Data Markup
Structured data markup is the process of adding HTML code to the source code of a website to better explain its content and structure. This information helps search engine bots understand and comprehend web pages more easily, which in turn helps them classify your content accurately as they crawl and index it. Structured data also allows you to take advantage of rich snippets—which can help improve click-through rates by making your pages look more attractive on SERPs than other results on the page. Thus, taking the time out to mark up your webpages with structured data will pay off in two years’ time!
3. Improve Your Site’s Loading Speed
It goes without saying that page speed has become an increasingly important factor when it comes to SEO. Google has stated that a slow loading website has a negative impact on user experience, and this could in turn lead them to rank a site lower in SERPs than competitors who offer faster page load times. To avoid such situations and make sure your website is up to speed, start by checking the current performance of your pages through tools like PageSpeed Insights or GTmetrix. Once you have identified any potential issues, work with your developer team to fix it. This may involve minifying code, optimizing images, reducing redirects and more—all of which will help improve loading speeds and thus rankings come 2023!
4. Enhance Your Mobile Experience
Google recently announced its mobile-first indexing policy, which means all sites will be judged by the quality of their mobile versions. This being said, it’s vital that you optimize your website for mobile devices to make sure your content is accessible and enjoyable on any device. Start by ensuring the page has a responsive design that resizes itself according to the user’s screen size, use larger font sizes and buttons for better visibility, reduce excessive scrolling or zooming and add AMP pages for a faster loading speed—all of which will help enhance your mobile experience in 2023!
5. Utilize Canonical Tags
Canonical tags are HTML elements used to tell search engines which one is the original version of a webpage if multiple URLs exist with similar content. Adding this tag will help search engine bots understand which page to crawl and index, thus leading to higher rankings in the SERPs. So, if you want to rank well come 2023 then make sure that all similar/duplicate pages on your website have canonical tags added—and for extra SEO points, link them back to the original page with a 301 redirect!
6. Focus on Internal Linking Structure
Internal links are essential for improving user experience as well as helping search engines identify important topics and keywords on a website. They also help crawlers understand how pages are organized within a website, allowing them to access more content faster. Additionally, internal linking can be used to pass “link juice” from one page to another, thus helping the latter rank higher in SERPs. To make sure your website’s internal links are well organized our SEO strategists recommend using a ‘silo structure’ which will help improve rankings come 2023!
7. Monitor Your Backlinks
Google still uses backlinks as a metric for assessing the quality of a page, so it is important that you keep an eye on any external links pointing to your domain. A reputable link building services company emphasizes that this can be done through freely available tools like Ahrefs or Majestic, which allow you to track the type and number of backlinks pointing to your website over time—and more importantly alert you if any low-quality spammy sites have linked to your site recently. Additionally, you should also reach out to website owners that have linked to your content and ask them to replace the link with a new one if it is out of date or no longer relevant. This will help ensure that your pages are free from any shady links come 2023!
8. Optimize Your Website for Voice Search
Voice search usage has skyrocketed in recent years, making it an important factor when it comes to SEO. To make sure your site’s content is optimized for this growing trend, start by understanding what type of questions people are asking about within your niche—and then provide detailed answers on separate webpages targeted around these queries. Additionally, use natural language in your meta descriptions, add structured data (mentioned earlier) and use long-tail keywords to help search engine bots better understand what your content is about. All of which will be invaluable in helping you rank well come 2023!
These are just some of the 8 strategies that can help improve your website’s technical SEO and rankings come 2023. While following these tips isn’t enough on its own, they do provide a great foundation for an effective SEO strategy — something many sites overlook or ignore when it comes to optimizing their pages for search engines. So, if you take the time and effort to implement these tactics now then you should see significant improvements in organic traffic and overall visibility by next year! Good luck!